<p>For this episode of ZoneCast, I had the opportunity to interview April Dunford, Author and Product Positioning Professional. Together, we discussed:</p>
<ul>
 <li>Product positioning.</li>
 <li>B2B software marketing.</li>
 <li>Customer discovery.</li>
</ul>

For this episode of ZoneCast, I had the opportunity to interview April Dunford, Author and Product Positioning Professional. Together, we discussed: Product positioning. B2B software marketing. Customer discovery.

Episode 97: Product Positioning

ZoneCast is a podcast interview series that features entrepreneurs, professionals and academics.

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Episode 97: Product Positioning

Episode 97: Product Positioning