People often ask if sales is an art or a science. Join David Pier, VP and Practice Lead at Bluewolf, an IBM company, as he explains why sales is both. Even with all the data and technology we have, the art of selling will never go away. New technologies like AI (augmented intelligence) bring more science into selling, but the data is only as good as the action the data informs. Most companies do not have a data problem, they have an insight problem. In other words, their science won’t work until they add the art of selling.

 

 

Guest: David Pier (https://twitter.com/davidpier)

Hosts: Kevin Micalizzi (https://twitter.com/kevinmic),

 

Related resources:

  • The Future of Sales: Part 1 http://bit.ly/2kPwEVV
  • Why Sales Is Now a Science and an Art https://sforce.co/2JhMy68
  • The New Definition of Data-Driven Sales https://sforce.co/2JjPAXt