Stacey Randall is all about the referrals and even more incredibly, she teaches her clients how to get referrals without asking for them. Stacey started out in the corporate world and eventually moved into the entrepreneurship space, and gained a wealth of experience about getting referrals along the way. She and John discuss the importance of relationship building and why it's so important to differentiate yourself by finding a niche either in the product or service you offer or by how you deliver the product or service. Tune in to find out more about how you can grow your business through referrals without asking!

 

Key Takeaways:

[:19] John thanks sponsors SmartVault.

[:53] John introduces his guest for this episode — Stacey Randall.

[2:15] What was Stacey's journey like from corporate to entrepreneur.

[9:41] What type of entrepreneur is Stacey — lifestyle entrepreneur or achievement entrepreneur?

[11:08] Stacey shares her experience of going back to a corporate job after her business failed.

[15:21] Stacey discusses finding her niche as a productivity coach, and how that led to her wanting to grow by referrals.

[19:41] Stacey makes a difference between asking for referrals and getting referrals.

[23:02] What kind of resistance has Stacey encountered from people with scarcity mindsets?

[26:16] What are some of John's hangups on referrals?

[30:05] People don't buy from a company, they buy from people. Stacey highlights the importance of relationships in business.

[35:48] You need three plans when you're trying to grow your business.

[36:48] Stacey's program attracts people who are good at solving problems but realized they needed to also know and understand sales.

[40:32] Make clients want to talk about you.

[44:35] The second way to be referable is to figure out how to be different by how you deliver your product or service.

[47:36] Once you've built a process or algorithm that creates a certain type of output, you can show that it works and build your credibility.

[55:02] Get in touch with Stacey through her website or take on her 7-day challenge.

[56:35] What are some apps and tech Stacey uses?

 

Mentioned in This Episode:

Stacey Randall

7-Day Challenge

Entrepreneurs' Organization

Blue Ocean Strategy

Dan Sullivan

Way of Life

Headspace