My guest today is Matt Benati, the CEO, and co-founder of LeadGnome. As salespeople, we tend to focus on the perfect pitch, the hottest leads, and the smartest marketing strategies. With all this noise and bustle we forget that there is an existing client base that needs just as much attention as a new client. The best way to keep the lines of communication open with an existing client is to use automated systems.

LeadGnome is an automated email system that collects data from email replies. The information it provides allows companies to clean out contact lists and remind clients of changing contact information. Matt gives us an in-the-trenches look at automated systems. He also shares why he started LeadGnome and why automation is an important component of  the future of sales.

Episode highlights:

• How LeadGnome came to be.
• How automated messages help a business keep clients informed.
• The useful information automated messages provide.
• Automation’s role in bringing marketing and sales together.
• Building an influence map and how automation makes that easier.
• The service LeadGnome provides to their clients.
• When to implement an automated system in your business.

Resources:

LeadGnome

Matt Benati’s email