In this new episode of the FI GROW podcast, Meredith Olmstead and Ida Burr break down what’s changing in digital ads for credit unions and community banks; from seasonality shifts to personal loan trends and the real numbers you need to hit for optimized conversions. Tune in for practical strategies to spend smarter and stay competitive.

Key Takeaways:

• Seasonality is Out the Window: Consumer behavior has shifted, follow the data, not the old calendar.
• Conversions Drive Optimization: No matter your budget, you need 10–20 conversions per campaign to feed the algorithms.
• Use All the Tools: Layer PPC, OTT/CTV, and native ads for more touchpoints; they work together to lower overall costs.