In this episode, Meredith Olmstead and Sophie Bawany tackle common myths about using Instagram for banks and credit unions. From replying to comments to using hashtags wisely, they share what actually works to boost engagement without burning out your team.

Key Takeaways:

• Replying Still Matters:  Responding to comments and direct messages can increase reach by up to 35 percent. Even quick replies help build trust and loyalty.
• Focus on Quality Over Quantity:  Posting two or three strong, shareable posts each week works better than daily filler content. Captions over 150 words are also seeing higher saves.
• Small Can Win: Micro-influencers and smaller, engaged followings can deliver better results than huge but passive audiences. Relevance beats reach every time.