Fearless Business Podcast

Episode 98: Authentic Marketing


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Despite popular belief, “marketing” is NOT a dirty word.
 
This week, Mary sits down with Brit Kolo, the Creator of the Marketing Personality Type Framework at MarketingPersonalities.com and the Host of the Marketing Personalities Podcast. 
 
Through Brit’s framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. 
 
Get ready as Brit goes deep to help you find your true self, and grow that business of yours WITHOUT feeling fake and salesy. Brit explains what the important letters to any personality type mean and what they say about who you are. Some of the other questions Brit covers for us are:
> How do you market based on your personality type?
> What can cause a marketing “fail”?
> How does the popular saying, “meet your audience where they are”, play a role in someone’s marketing plan?
> What is something that Brit used to fear in her business but doesn’t anymore?
 
Listen to the whole episode to hear more about Mary’s personality type, and what that says about her. Brit also breaks down how you can start marketing your business based on your personality type.
 
Please join us in the HQ and let us know what your personality type is! 
 
Let us leave you with Brit’s moto: “When I feel good, my audience feels good.”
 
As always, please subscribe to the FearLess Business Podcast wherever you listen, and we are always eternally grateful for a review.
 
Additional Resource:Find your personality type online here
 
Find Brit here:
Website: https://marketingpersonalities.com 
Podcast: https://marketingpersonalities.com/blog/ 
Instagram: @marketingpersonalities
Facebook: @marketingpersonalities
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Fearless Business PodcastBy Jamie Lieberman and Mary Clavieres