We chat with Ashwin Kamath, a Senior PM in the Azure team about the WebHooks feature that was recently released. It allows for easy integration of Azure Alerts with any other incident management system that the customer may be using. Media file: http://azpodcast.blob.core.windows.net/episodes/Episode98.mp3 Webhooks for alerts: https://azure.microsoft.com/en-us/blog/webhooks-for-azure-alerts/ PagerDuty integration guide : https://www.pagerduty.com/docs/guides/azure-integration-guide/ They can also use Twilio SMS, Slack channel or Azure Queues for alert notifications: Logic App to send SMS via Twilio API. Create a Twilio account first. Logic App to send Slack messages. Create a Slack account first Logic App to send messages to an Azure Queue. From Azure Automation team: https://azure.microsoft.com/en-us/blog/using-azure-automation-to-take-actions-on-azure-alerts/ Ashwin's recent blog post on the topic: https://azure.microsoft.com/en-us/blog/webhooks-for-azure-alerts/