It’s Simply Life

Episode 99: Creating the ultimate user experience with Elisabeth Bohlmann

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Listen in as Lisa talks to Elisabeth Bohlmann of December Labs. In this episode, they discuss the importance of UX, or User Experience, and how even a start-up can benefit greatly from research into their key demographic. 

Elisabeth is VP of Client Strategy at December Labs, a high-touch Design & Development

firm for mobile and web products that are at the frontline of innovation. She drives

December Labs’ expansion strategy and accompanies up-and-coming startups and

enterprise companies towards scalable and continuous growth.

 

Key Takeaways

 

  • Concerns regarding user experience are still relatively new in the software industry
  • It is essential to focus on an intuitive user experience based on the demographics that you're targeting
  • User experience research is necessary, even at the startup stage
  • You want your audience to feel like they're being brought into your ecosystem
  • Start small in phases, focus on your key differentiator first and validate that, and then you can continue to the next one
  • You don’t have to invest in a large scale study, you can target a small group from your demographic for feedback and find 80% of potential problems that users might have
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    It’s Simply LifeBy Lisa Williams
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