There are a lot of different things that you can try when you need to make more sales. But one of the most effective things that you can do to become a great salesperson is work on your leadership skills.

Today’s guest is Deb Calvert, President of People First Productivity Solutions. In today’s episode, she’ll be talking about her new book, Stop Selling and Start Leading: How to Make Extraordinary Sales Happen. Listen to the episode to hear what she has to say about what buyers really want and how sellers can make sure that they deliver, and stay tuned for a special offer at the end.

Episode Highlights:

• Deb’s interest in doing real research into what buyers really want, and how that led to her new book
• The surprises that Deb found in the course of researching her book
• The importance of sellers establishing credibility with buyers by doing what they say they will do
• The backstory on the co-authors that Deb worked with when writing her new book
• The 30 behaviors that buyers respond to when sellers adopt them
• How the behaviors Deb describes in her book apply in different stages of the funnel
• Deb’s Five Practices of Exemplary Leadership that sellers can apply in their relationships with buyers
• How leadership behaviors can help sellers stand out from the crowd
• Deb’s online e-learning course, and a special offer for podcast listeners 

Resources:

Deb Calvert

People First Productivity Solutions

Stop Selling and Start Leading

For free access to Deb’s online e-learning training course, Workplace Conversations, email a receipt for Stop Selling and Start Leading to Deb at [email protected]