The B2B Revenue Executive Experience

Episode 99: How a Good Leader Leads a Purpose-Driven Company with Tony Cascio


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Leadership is a challenge with a diverse generational workforce requiring varying types of motivation and leadership styles.

The reality of leadership is often similar to firefighting. You're being reactive out of necessity rather than strategically proactive.

The most successful executives and managers demonstrate a diverse skill set and ability to slow things down, and focus on the challenge in front of them while still being able to see around corners.

We explored these topics and others with Tony Cascio, a Managing Partner at ValueSelling Associates and President at Cascio Group. Cascio is a recognized business transformation leader.



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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
  • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
  • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
  • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

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The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

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