<p>This week, Alex and Adrian talk about the hype cycle in media, how it can backfire on companies, create toxic fandoms, and still keep people excited for releases long after they're initially announced.</p>

This week, Alex and Adrian talk about the hype cycle in media, how it can backfire on companies, create toxic fandoms, and still keep people excited for releases long after they're initially announced.

Episode 99: Maybe Slow the Hype Train Down?

Looking to catch up on pop culture? We're reviewing the latest movies and television, interviewing industry creatives, and of course - breaking down why all the things we love matter. But Why Tho? is a weekly podcast where we'll dive into the past week in pop culture and get to discoursing on important conversations.

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Episode 99: Maybe Slow the Hype Train Down?

Episode 99: Maybe Slow the Hype Train Down?