We chat with Laura Youngson, co-founder of Ida Sports (@IdaSports on Instagram)about launching the world’s first boots designed from the ground up for women. (What? A boot for women didn’t exist until now!? Yup, that’s right… Crazy, huh?)

Including:

…Investing a new boot at the top of Kilimanjaro (while playing football)

…Why wearing kids boots isn’t good enough for the pros (!!??)

…Why a new boot is really needed, why women’s feet are different

…Why many other things aren’t designed for women

…The curse of the footballers' feet (until now!)

…What other manufacturers are (not) doing

…and how they’re handling a lock-down launch

Enjoy!