The marketing of architecture can be portrayed to be very luxe and intimidating, which can risk deterring many from investigating further into architectural practice. Not to mention, with the exponential use of Instagram and Pinterest - the oversaturation of aesthetics that are almost similar can become overwhelming to distinguish the in-depth details of the architecture.

Despite the dependency of marketing on social media - we cannot disregard the importance of publishing architecture. The written description of architecture and listening to the visions behind the design also impacts the public’s perception of design.

So how do you make writing and educating about architecture accessible and approachable? I’ve invited founders of Schema Emma and Jake on sharing their opinions about architecture’s relationship with the media.

Notes:

ArchDaily
The Design Files
Architecture Australia
Architecture Victoria
Artichoke
Dezeen

We have a library of recommended publications! You can find them here.

Connect with SCHEMA here or via Instagram (@schema.architecture)

Archemist Podcast is an extension of my blog “Archemist in the Making” - a millennial’s inquisition on architecture’s relationship with anything and everything. You can access written content here!

This is a journal of personal reflections and casual discussions. Opinions shared does not represent the shared opinion of the speaker’s affiliated organisation. Kindly please note that as our views and opinions change over time, and these could differ from past recordings. More information can be found on archemistinthemaking.com.

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Music: Uniq - Japan https://soundcloud.com/uniqofficial