Businesses around the world have been forced to adapt, pivot and shift their strategies quickly to stay alive during the recent pandemic. We sat down with small businesses from around the world to discuss their success stories.

In this episode, we spoke with UK-based Personal Trainer, Ciara Madden (AKA Ciara London).

Ciara trained editors and influencers at a boutique gym in London, before taking to Instagram Live during the pandemic. Lockdowns forced her to pivot her business model with the BodyByCiaraSquad - a private Instagram page with live workouts for £15 a month.

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