Coaching Winning Sales Teams

Episode Five: Creating the Coaching Relationship


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In this episode we discuss how to create the coaching relationship with two very special guests Lauren Penny and Chris Roberts.  There is no Tony this week as he is back on the pitch coaching Hull KR for a game this weekend, so you have Lynn and Tim as hosts.

Coaching Winning Sales Teams is based on two years research into elite coaching in the world of business and sports. It explores the coaching mindset, behaviours and skills required to develop high performing sales teams. We set out the nine key behaviours of a great coach and provides a range of practical sales coaching models, tools and techniques which can be easily integrated into a sales leaders every-day pressurised role.

Lauren Penny

Lauren Penny is a Performance Coach specialising in developing champions in sport and life. As a former International Hockey Player and former captain of the South African Junior Women’s cricket team, she knows what it takes to reach the top.

Chris Roberts

Chris is a British Triathlon High Performance Coach and an award-winning mentor. Working alongside the Coach Development team he has supported the development and delivery of the British Triathlon’s Coach Mentor Program. Chris is co-founder and practice director of Accelerating Experience. 


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Coaching Winning Sales TeamsBy Sales EQ Limited