Welcome to episode five of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant. Diana showcases how Cognizant has partnered with sporting organisations such as Aston Martin F1 and the Ladies Professional Golfing Association to create experiences for their clients which reflect the company’s values and brand image. She also highlights the importance of creating human connections with decision makers, and the significance of bringing like-minded communities together to share insightful content and build rapport.