Since Consistency of Thought and Action in Applied Moral Wisdom is a good thing, why are so many people inconsistent? They are not. A great number of people ARE consistent in Thought and Action. Unfortunately, they consistently make the poor decision to do the wrong actions. Life is like a box of Syllogisms. Without them, you will never know what kind of relationships you will form. Consistency in thought and action is essential to applying moral wisdom consistently. Today, reality is not clear as people assert new neo-syllogisms that expand the nature and reality of lived experience. Thus, we now see syllogisms such that A can be A and not A at the same time. Hence a new morality emerges in which reality is only an epiphenomenon of itself. Now by assertion, rather than logical discourse, reality is not what reality is. It is up to the daily observer