Few people in the music business understand publishing, and even fewer understand what a performing rights organization (PRO) does for artists and songwriters. (Spoiler: They get them paid!) To shed some light on how PRO’s fit into publishing, Che sits down with Mario Prins, Senior Director of Creative Services at SESAC, a respected for-profit PRO. Prins, who is also a DJ, worked many different jobs in the music industry before getting into publishing and breaks down how he wound up in the field, why every artist and songwriter needs a PRO, how PRO’s serve clients, and the differences between SESAC and non-profit PRO’s like ASCAP and BMI. Educate yourself and maximize the money you make!