Mark Thomashow had two distinctly different careers before joining Nike in 1984. His background as a teacher and lawyer benefitted his role leading Nike’s Business Affairs department for over 30 years. Educating Nike leadership and Wieden and Kennedy creative teams on what was possible, provided the least amount of legal risk, and how to get the deals done. Imagine Bo Knows without Bo Diddley, Lil Penny without Chris Rock, Revolution without…Revolution. Mark’s negotiating prowess lead to some of Nike’s most iconic advertising, and we go deep on how it all came together. 

Doubleday & Cartwright