Note that we will henceforth split "IP Snaps" into their own episodes for easier navigation.

Explore "The Hydraulic Analogy" of Ideas with us - aka "The Idea Pipeline".

A clear ethical line is drawn: We reveal our Charter and invite your feedback and your commitment.

We review the Principles that a good "Looker" adheres to.

We explain how the "Product" of our service is structured (a Chronology or Story) and why it makes it more valuable than any other format.