In the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what CMO’s might misunderstand about it.  

Paul touches on topics such as the evolution of affiliate marketing, the importance of data, and how affiliate marketing can be integrated into a broader omnichannel strategy. Paul also highlights the need for CMO’s to ask questions, get educated about affiliate marketing, and explore its potential for driving better outcomes and ROI.  

Additionally, Paul sheds a light on the upcoming CJU event in Santa Barbara, which is a valuable opportunity for networking and learning in the affiliate marketing industry.