On this episode of the Path Building Podcast, Kandise and Kristen delve into the crucial aspects of property marketing to minimize vacancy and maximize ROI. They discuss setting realistic expectations with property owners, the importance of professional photography, and crafting compelling marketing descriptions. The episode also covers handling owner objections over rental rates, and how to use statistics and effective communication to navigate the challenging market landscape. Learn why vacancy is the #1 ROI killer and how the right marketing strategies can attract top-tier residents and create raving fans of your business.