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Episode Four: Search Marketing. We review the basic notions behind SEO and SEM by adopting a general perspective: "Search Marketing" in which the basic nature and use of this marketing tools are explained. Topics such as the nature and use of this tool, its connection to consumer behavior ,and the strategy outcomes that come from adopting it are discussed in this episode.
By Salvador TrevinoEpisode Four: Search Marketing. We review the basic notions behind SEO and SEM by adopting a general perspective: "Search Marketing" in which the basic nature and use of this marketing tools are explained. Topics such as the nature and use of this tool, its connection to consumer behavior ,and the strategy outcomes that come from adopting it are discussed in this episode.