PayPal - The Adaptables

Episode Four: Vanessa Miquilena x Vida Bakery


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Businesses around the world have been forced to adapt, pivot and shift their strategies quickly to stay alive during the recent pandemic. We sat down with small businesses from around the world to discuss their success stories.
In this episode, we spoke with Vanessa Miquilena, co-founder of UK-based vegan bakery, Vida Bakery.
To reach customers during the pandemic, Vida Bakery quickly grew their online presence, adding more options to their website. The business also donated a portion of each online sale to a hospital in crisis.
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PayPal - The AdaptablesBy PayPal with Sarah Davidson