Geoffrey Cook is a self-proclaimed strategist, technologist and geek(ist) driven by a passion to explore how culture and technology morph one another, giving us new stories told in novel ways. Geoffrey joined this episode to talk about the promises and challenges of immersive and responsive 3D/AR experiences that will be delivered by Brain Computer Interfaces (BCI). Geoffrey is currently a Strategist at Isobar. His experiences include creative technology innovation, interactive design prototyping and augmented reality (AR) marketing.