<p>Adam and Andrew break down the different methods of closing, and how you can tailor each one of them to fit any situation. The guys also redefine how account executives should approach cold calling to get the best success.</p>

Adam and Andrew break down the different methods of closing, and how you can tailor each one of them to fit any situation. The guys also redefine how account executives should approach cold calling to get the best success.

Episode No. 4: Increasing meeting and proposal closing ratios

Being an account executive in the media industry is more than just raw sales numbers. Our focus on Local Lens is to shed some light on some of the misconceptions when it comes to pitching, tactics, and presenting radio and digital strategies. Walnut Media's Director of Sales, Adam Dobbins, and Senior Account Executive, Andrew Botwinik, share their ideas and collaborate with other local industry members.

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Episode No. 4: Increasing meeting and proposal closing ratios

Episode No. 4: Increasing meeting and proposal closing ratios