This week, we’re doing things a little differently--we invited Mat North to revisit his talk,
“The Third Wave Has Stagnated”, in light of developments that have happened
since his presentation at Cup North: James Hoffmann’s three-part post on the current state of
specialty coffee, the release of the WCR Lexicon and SCAA Flavour Wheel, and Nick
Cho’s comment that “when sounding smart is more important than being smart, we’re
not in a lull, we’re in serious danger.”
In true podcast style, No. 48 stumbles into several other philosophically-heavy
topics (different ways of measuring success, career path expansion, prescribed
learning vs. rote learning) and is dotted with little glimmers of inadvertent
honesty. Also included: what it takes to put together the UKBC, competitor
trends from last week’s London heat, increased interest in the Brewer’s Cup,
and a new quick-fire round.