In today's episode, we chat with Jean Sebastien Crevier, Senior Director of Digital Marketing and Growth at WeCook, about the latest innovations and unique marketing strategies and how their meal delivery platform is providing nutritious meals to consumers. He explained the company's founding concept and how it began with the food delivery service. He offered brief insights on obtaining fresh meals and locating ingredients for cooking. We discussed the difficulties they encountered and how they worked on their prediction algorithms and menus. He also discussed why data monitoring is vital in corporate marketing and branding, and how it has helped their teams function more effectively. He also spoke about data optimization and how they create fresh, nutritious, and delicious meals. We also spoke about the compelling marketing mix, which is built on two things and aids in promotional efforts for their meal delivery services.