In this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate marketing beyond short-term KPIs

Maura brings her extensive 20-year experience in the affiliate marketing space to shed light on the challenges and innovations within the industry.

Maura also shares real-world examples of brands that have leveraged affiliate data to drive strategic growth and discusses the diverse roles affiliate marketing can play within organizations. The episode emphasizes the value of taking a longer-term view of affiliate marketing to assess its impact on customer value and business growth.