Start Ups are the drivers of innovation, they turn then into products that change the way we communicate, do business or spend our free time. They can do this much faster than established companies because they can focus and act much faster. Alexander Pinker and Dieter Brockmeyer discuss with the global DeepTech, Start Up expert and UN peace ambassador Prof. Dr. Ingrid Vasiliu-Feltes the roles, how to support and how to make sure it is for all our benefit.