Amateur soccer clubs are always looking for revenue! Especially outside of charging parents more money for program fees. But so few organizations do a good job of raising this 'non-fee based' revenue.

In this episode, Paul dives deep into this important often misunderstood world, speaking with best-in-class sponsorship program at Seacoast United Soccer Club, and talking to experts in the field at KidSpired Media and Relate Social Capital.