<p>Michael and I often look in different industries to get inspiration for new ideas. In some ways, the B2C industry is far ahead of the B2B world. Especially the software sector. In this episode, Michael Humblet and Mark Edwards reveal one reason why B2C companies typically have a much higher conversion rate than B2B companies. (It might not be what you think!)</p>

Michael and I often look in different industries to get inspiration for new ideas. In some ways, the B2C industry is far ahead of the B2B world. Especially the software sector. In this episode, Michael Humblet and Mark Edwards reveal one reason why B2C companies typically have a much higher conversion rate than B2B companies. (It might not be what you think!)

Episode Thirty: Here’s one reason the B2C industry has a higher conversion rate than B2B

This weekly podcast reveals the insider tips, techniques and concepts to help you grow your software business. It’s an over-the-shoulder look at a conversation between Mark Edwards and a wide range of talented and experienced executives. Hosted by Mark Edwards, Presenter - Author - Entrepreneur - Mergers & Acquisitions Expert - Consultant for adding value to your business in the software sector

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This weekly podcast reveals the insider tips, techniques and concepts to help you grow your software business. It’s an over-the-shoulder look at a conversation between Mark Edwards and a wide range of talented and experienced executives. Hosted by Mark Edwards, Presenter - Author - Entrepreneur - Mergers &amp; Acquisitions Expert - Consultant for adding value to your business in the software sector

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Episode Thirty: Here’s one reason the B2C industry has a higher conversion rate than B2B

Episode Thirty: Here’s one reason the B2C industry has a higher conversion rate than B2B