In this episode of Smoke & Bridges, host Jimi Devine sits down with industry icon Champelli, a cannabis triple-threat intersecting fashion, hip-hop, and fire flower. Champelli shares his epic story that took him from San Francisco to Amsterdam and back again, offers his insights on what it takes to build a global brand, and discusses how his creative pursuits transcend the culture.

Champelli is one of the West Coast's most revered legacy cultivators, whose eponymous branded strain exploded onto the hip-hop scene in the late '90s. After a stint overseas, Champelli is back where it all began bringing his unique blend of art, style, music, and cannabis to the next generation and beyond.

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