Admob purchased by Google. First spotting of Admob by Doyle was in the Wall Street Journal iPhone app. Dave is using Admob in his iPhone app. Google is doing right by acquiring for innovation. Microsoft built an empire on that practice, it works for a while. Writely is Google Docs. Writely from Colorado? Mobile is becoming more important in everything we do. It's critical to marketers.

The DROID is a best of class device on Verizon. T-Mobile has the G2, and Sprint the Pre. The DROID is not an iPhone, but the iPhone needs the competition to be a better device. It sold over 100,000 units on the first weekend. It'll at least put pressure on AT&T. There are now options. Ari Newman switched to the DROID and has loved it so far. Competition creates a market. If you don't have competition then you don't have a market. Pressure begets innovation. Jason Mendelson says (at #BOCC ) that he doesn't want to invest in a new piece of fruit. He wants to see competitors in the space. Turn by turn is great on DROID, not available on the iPhone from Google. Competitors are $99 on the iPhone, though Google will release a free one if Apple will approve it. The interface isn't great on the DROID. Michael's son picked up the iPhone's interface at 3 with no help. Apple overtakes Nokia as the most profitable handset maker. David Pogue coins the phrase "App Phone." A phone that accepts apps via download. Dave thinks the consumer doesn't want to have to think about apps. Smart is fine. The handset market is mimicking the desktop space, except Apple is in the lead. Doyle claims the Mac is based on Linux (it's a based on BSD). Goldie Katsu says DROID is a geek's phone at Boulder Open Coffee. Studio audience laughs. Audience attendance is up 1000%.

Michael geeks out on the amount of Javascript that's included in the major sites. There's only one namespace in Javascript, which means that every developer has access to everyone else's variables and functions. Possibilities include grabbing form values intended for another site. Namespace may not be the best term. You can't redefine a function name for example. Javascript is not a very secure language, but it's prevalent. It's relevant to us because of the Boulder tech community. HTML5 doesn't fix this problem, since they're two different entities. HTML5 replace some of the functionality of Javascript. HTML5 is more a threat to Adobe with the media tags, etc. Apple saw this coming? Apple has no social media presence, which is generally a worst-practice. Maybe they're not present because the fan base covers Apple enough. There are 6000ish blog posts on Apple every day. Maybe that's why they're successful. Apple's not selling Pepsi (or sugar water). John Scully wrote the preface to one of Dave's books. The Diesel (Michael Spindler) - where is he? Business week had an all black cover with the text "The death of an American icon" and Wired did a crown of thorns and the word "Pray."

Black Friday is coming. Year by year more and more Black Friday sales are leaking. Ads just show up on people's blogs. Sales might not be as effective as they used to be. Michael says Black Friday sales should be in person sales only. It would take some business from online sales (though most have online presences anyway). Buying big things online make the reviews a goldmine. Is the review system a replacement for the people in the stores. Do you really trust the person at Best Buy (nothing personal)? Do they tell you what you want to hear or are they giving you what's on sale with the best spiff? Are we elite here? Or do most people get stiffed by sales people? Remember EDTV (Enhanced Definition Television)? nothing more than 480P. Yawn. But grandma bought it up.

Retail is evolving to be simple showrooms. Buy now and it arrives in the mail soon. What's next? 3D showrooms? The rise and immediate fall of Cyber-monday was due to dialup and people waiting until Monday to shop on broadband. The battle is now between brick and mortar vs. online sales. Wake up Friday AM, get an email from Target, click, buy, done. So happy it's that easy. Shoppers are not purchasers. We all agree that we're purchasers and don't enjoy the shopping process. We all hang out at the Apple Store because it's fun. We see our peers, and it may have replaced the corner bar and are greeted by the employees. Cheers for the Apple Fanboy. Microsoft store? LOL. It's close... imitation is the sincerest form of flattery. They did a great job! It's a WRAP.

Thanks to the studio audience and The B Side Lounge in Boulder, Colorado.