In this episode, Phil Roe, President of Logistics UK, discusses the organisation's role in representing the logistics industry, which includes 21,000 members and a £35 million turnover. Logistics UK emphasises IT investment, spending over £1 million annually. Roe highlights the importance of employee engagement and the success of the Generation Logistics campaign, which aims to attract young talent through relatable role models and modern media. He also reflects on his career transitions, including his move from DHL to Logistics UK, and the need for logistics to be recognised as a critical sector in policy-making to improve the UK's logistics infrastructure.