This week's episode is about TikTok – the app formerly known as Musical.ly.

TikTok falls into the live-streaming / connection motivated app category.

Musical.ly is a fun, short-form, video-sharing, social app in which kids (mostly) make cute (mostly) music videos. The users (called Musers) record themselves dancing and singing to famous songs and build up a following among friends by sharing their karaoke-like posts publicly.