Raising revenue outside of program fees and government grants is being a 'must have' function in amateur soccer clubs. How does your soccer organization measure up? Most amateur sports organizations in general do not to this well, but they're going to have to learn how pretty seen as governments move away from funding social programming and parents are tapped out in repeated hikes in registration fees.

In this episode we speak to one the few sports organizations that is setting genuine ambition in this area in Rugby Ontario, who recently announced the launch of their new rugby endowment fund. And we chat with one of the few organizations who specialize in this work - Cogeo - who have raised literally millions of dollars for amateur soccer clubs, just like yours!