crumbl cookie didn’t just change its logo — it staged a full aesthetic resurrection. from a utah family business to a billion-dollar empire with pink boxes and weekly drops, this episode unpacks the full story behind crumbl’s rise, fallout, and chaotic rebrand. we get into their tiktok-era growth, bold design choices, lawsuits, fan backlash, and what it means when a cookie brand starts acting like a beauty startup.

because sometimes, to stay relevant, you’ve got to die first.

listen on spotify, apple, or substack. visuals coming soon to youtube.
if it’s next, it’s here.
follow along @adoredbyamy and @sznofthewvtch for more.