Bryce Campbell, the owner of Lutsen Resort, wanted to change the vibe of the iconic North Shore getaway. He wanted an upscale resort. More Manhattan than Duluth. High rollers and special occasions. That was the plan.

Bryce’s vision for a high-end resort at Lutsen was, at best, being met with mixed reviews. Things were changing. People who were accustomed to a more casual and welcoming environment at Lutsen Resort, including people who’d been coming there for many years and who had special memories there, suddenly felt out of place. 

Stories shared in this episode illustrate why Lutsen Resort was more than just a place to take a vacation, and why the changes and subsequent fire impacted so many people.