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The full story of the Denver Broncos 1997 rebrand is here. Keith Houlemard returns to the conversation, this time to ask the questions and get all the details from Ken Black about designing the new Broncos identity - from the secret meetings with owner Pat Bowlen to the back-to-back Super Bowl victories immediately following the rebrand.
During this episode, Ken and Keith mention many other Nike team members as well as people they met and designed for during those adventurous early years. Here is a complete list of those mentioned.
* Devon Burt - Nike Apparel Creative Director
* Phil Knight - Nike Founder
* Jerry Jones - Dallas Cowboys Owner
* Bill Hampton - NFL Properties Executive
* Eric Petrosinelli - NFL Properties Executive
* Pat Bowlen - Denver Broncos Owner
* Howard Slusher - Nike General Council
* Denver Broncos
* Dallas Cowboys
* Jacksonville Jaguars
* Carolina Panthers
* Oakland Raiders
* Pittsburgh Steelers
* Green Bay Packers
* Greg Nared - Nike Sports Marketing Executive
* William Wesley - Basketball Advisor
* Chicago Bulls
* New York Knicks
* Reebok
* Starter
* Logo Athletic
* Todd Van Horne - Nike Team Sports Creative Director
* David Odusanya - Nike Product Graphic Designer
* Mike Shanahan - Denver Broncos Head Coach
* Michael Young - Denver Broncos Executive & Former Player
* Paul Allen - Portland Trail Blazers Owner
* Tinker Hatfield - Nike Footwear OG Legend
* David Turner - OTS Football Apparel Designer
* Gordon Thompson - VP of Nike Design
* Elliot Hill - (then) Head of Pro Sports, Nike Teams Sports
* Tom Creighton - Nike Team Sports Product Line Manager
* Vizhier Mooney - Nike PR Executive
* Adam Schefter - Denver Based Journalist & NFL Reporter
* David Wass - President of Denver Broncos
* John Elway - Denver Broncos Hall of Fame Quarterback
* Harald Hasselbach - Denver Broncos Defensive End
* Woody Paige - Denver Based Journalist & ESPN Reporter
* Sarah Levinson - President of NFL Properties
* Doug Reed - Nike Team Sports Football Business Director
* Martha Ivester - Nike Olympics Brand Director
* Gerry Erasme - Nike New York GM
* Henry Molina - Nike Latin America PR Director
* Nate Retzlaff - OTS Product Graphic Designer
* Rodney Richardson - OTS Product Graphic Designer
* Kevin Lyons - OTS Product Graphic Designer
* U2 - Prolific Hall of Fame Rock Band
By The DesignastyThe full story of the Denver Broncos 1997 rebrand is here. Keith Houlemard returns to the conversation, this time to ask the questions and get all the details from Ken Black about designing the new Broncos identity - from the secret meetings with owner Pat Bowlen to the back-to-back Super Bowl victories immediately following the rebrand.
During this episode, Ken and Keith mention many other Nike team members as well as people they met and designed for during those adventurous early years. Here is a complete list of those mentioned.
* Devon Burt - Nike Apparel Creative Director
* Phil Knight - Nike Founder
* Jerry Jones - Dallas Cowboys Owner
* Bill Hampton - NFL Properties Executive
* Eric Petrosinelli - NFL Properties Executive
* Pat Bowlen - Denver Broncos Owner
* Howard Slusher - Nike General Council
* Denver Broncos
* Dallas Cowboys
* Jacksonville Jaguars
* Carolina Panthers
* Oakland Raiders
* Pittsburgh Steelers
* Green Bay Packers
* Greg Nared - Nike Sports Marketing Executive
* William Wesley - Basketball Advisor
* Chicago Bulls
* New York Knicks
* Reebok
* Starter
* Logo Athletic
* Todd Van Horne - Nike Team Sports Creative Director
* David Odusanya - Nike Product Graphic Designer
* Mike Shanahan - Denver Broncos Head Coach
* Michael Young - Denver Broncos Executive & Former Player
* Paul Allen - Portland Trail Blazers Owner
* Tinker Hatfield - Nike Footwear OG Legend
* David Turner - OTS Football Apparel Designer
* Gordon Thompson - VP of Nike Design
* Elliot Hill - (then) Head of Pro Sports, Nike Teams Sports
* Tom Creighton - Nike Team Sports Product Line Manager
* Vizhier Mooney - Nike PR Executive
* Adam Schefter - Denver Based Journalist & NFL Reporter
* David Wass - President of Denver Broncos
* John Elway - Denver Broncos Hall of Fame Quarterback
* Harald Hasselbach - Denver Broncos Defensive End
* Woody Paige - Denver Based Journalist & ESPN Reporter
* Sarah Levinson - President of NFL Properties
* Doug Reed - Nike Team Sports Football Business Director
* Martha Ivester - Nike Olympics Brand Director
* Gerry Erasme - Nike New York GM
* Henry Molina - Nike Latin America PR Director
* Nate Retzlaff - OTS Product Graphic Designer
* Rodney Richardson - OTS Product Graphic Designer
* Kevin Lyons - OTS Product Graphic Designer
* U2 - Prolific Hall of Fame Rock Band