<p>When Heather Saffer realized the perky family-friendly brand she created did not align with her sarcastic "rough around the edges" personality, she struggled with remaining authentic. Listen in to what happened next. </p>

When Heather Saffer realized the perky family-friendly brand she created did not align with her sarcastic "rough around the edges" personality, she struggled with remaining authentic. Listen in to what happened next.

<p>When Heather Saffer realized the perky family-friendly brand she created did not align with her sarcastic "rough around the edges" personality, she struggled with remaining authentic. Listen in to what happened next.&nbsp;</p>

Episode: What Happens When You're Not Authentic

Want to make your mark on the world? Tired of everyone else getting the attention you deserve? Welcome to the Free PR Hacker podcast with Entrepreneur and PR Expert, Heather Saffer. Tune in for stories, tips, and secrets to learn how YOU can get all the FREE PR you need for your business and brand. Remember... you deserve turn to be seen.

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Episode: What Happens When You're Not Authentic

Episode: What Happens When You're Not Authentic