After a brief aside where hotlou and Mike realize the opportunity to ride Apple's coattails in marketing episode 10 as episode X, they discuss a marketing productivity hack for any group or organization that's struggling with creating ideas for social media or capturing the stories that happen to them.  Whether you're a dromedary camel, a non-profit, or a CEO of a small fruit company like Apple, Inc., this is truly the best hotlou show yet.  Show notes: hotlou.com/epx