Why does your podcast need an episode zero?

Joe Casabona, podcaster, course-creator and developer, says there are two reasons that podcasters should start with an episode zero.

First, it helps to introduce who you are and what your show is about, in a trailer-like way. This creates excitement around the show.

Second, you don’t know how long it will take for podcast directories to approve your show so posting an episode zero first allows time for this process before releasing your first episode.

From there, you can plan your launch schedule, marketing info and social media around each episode.