In this episode, I talk with my new friend, Dr. Gary Sanchez. Dr. Sanchez spent years trying to figure out how to stand out in the crowded marketplace of dentistry. That is when he sought out, learned about, and put into practice the power of knowing his WHY. Using his WHY to market his practice allowed him to go from just getting by to abundance. Dr. Sanchez has worked with many types of clients, from school districts to Fortune 500 companies, and has seen powerful results from groups both big and small. The founder of the WHY Institute, Dr. Sanchez is passionate about sharing what he has experienced and creating real change for groups of many sizes – from large conferences to small teambuilding workshops.