Benito Gomez-Cornejo. CEO de Lobecor. Reinvertarse o morir es la clave en una

micro-pyme. Benito comparte la necesidad de reinventarse estando al frente de un

negocio durante un largo periodo de tiempo. Su experiencia es aplicable a muchos

directivos de empresas familiares.

Reinvent or die is a key crossroad in a small business. Benito shares his experience

leading a business during a long time and how it requires to keep reinventing

yourself. Good thoughts that apply to many family businesses.