Saptamana aceasta am decis sa vorbim despre McDonald's vs Burger King, totul pornind de la campania celor de la Burger King din Suedia  ‘Not Big Mac’s’.

Va lasam aici o lista de articole/video-uri interesante despre McDonald's si Burger King. 

https://www.youtube.com/watch?v=NLAInm6kEhs

https://www.investopedia.com/articles/markets/111015/mcdonalds-vs-burger-king-comparing-business-models.asp

https://www.youtube.com/watch?v=2ni3jN_DH20

https://www.youtube.com/watch?v=e1FDyi7TnW4

https://www.impactbnd.com/blog/reasons-mcdonalds-marketing-sales-crushes-burger-king

https://www.reuters.com/article/us-mcdonald-s-corp-trademark-supermacs/mcdonalds-loses-big-mac-trademark-case-to-irish-chain-supermacs-idUSKCN1P92JA

https://www.theguardian.com/business/2019/jan/31/like-a-big-mac-but-juicier-burger-king-renames-sandwiches-to-troll-mcdonalds

Podcast-ul Business Wars: https://open.spotify.com/show/6RbJUsaOaboqSBqQUfdQtR?si=YEEIJAspSeKxq_8dcC6y1A

Ne poti urmari si aici: