Social Mojo Podcast

Eps: 011 How the Instagram Algorithm Works"


Listen Later

Summary


In this episode, Anthony Porter discusses the Instagram algorithm and how it determines the visibility of posts. He explains that the algorithm's primary goal is to enhance the user's experience by curating a personalized feed with the most relevant content. Factors such as engagement, user history, and interactions with posts play a significant role in determining the visibility of content. Porter also explores the explore page algorithm, reels algorithm, story algorithm, and the importance of hashtags and captions. He concludes by emphasizing the value of providing value to the audience rather than focusing solely on going viral.


Takeaways


The Instagram algorithm aims to enhance the user's experience by curating a personalized feed with relevant content.

Engagement, user history, and interactions with posts are key factors in determining the visibility of content.

The explore page algorithm suggests other relevant content based on the user's interests and previous engagements.

Reels algorithm focuses on short-form content and evaluates factors like capturing attention and creativity.

The story algorithm prioritizes stories based on user interactions and aims to optimize the viewer's experience.

Hashtags and captions play a crucial role in increasing the visibility of posts.

Posting at strategic times and frequencies can help reach a larger audience.

Providing value to the audience is more important than solely focusing on going viral.


Titles


Strategic Posting: Reaching a Larger Audience

The Story Algorithm: Optimizing the Viewer's Experience


Sound Bites


"Unlocking the secrets of the Instagram algorithm is the key to boosting your post visibility."

"The Instagram algorithm determines what shows up on your followers' feeds, the explore page, and even in the exclusive top tier of the stories queue."

"Likes, comments, and shares aren't just digital pats on the back, they are the currency that can skyrocket a post to the forefront of your feed."


Chapters


00:00 Understanding the Instagram Algorithm: Enhancing the User Experience

14:58 The Explore Page Algorithm: Discovering Relevant Content

20:46 The Story Algorithm: Optimizing the Viewer's Experience

23:30 The Power of Hashtags and Captions: Increasing Post Visibility

25:40 Strategic Posting: Reaching a Larger Audience


...more
View all episodesView all episodes
Download on the App Store

Social Mojo PodcastBy Anthony Porter