Summary

The 12 Days of Podcasting is a series aimed at helping listeners 10x their audience and monetize their podcasts. It covers topics such as building a successful podcast ladder, defining your ideal customer, declaring the listener's mission, choosing the right format, hooking the listeners, holding their attention, getting them to press play, growing via social media, guest podcasting, monetization strategies, creating effective calls to action, and irresistible calls to action.

Takeaways

Podcasting is a powerful platform for sharing information and monetizing your expertise.

Defining your target audience based on psychographics is more effective than relying solely on demographics.

Hooking and holding the listeners' attention is crucial for podcast success.

Social media and guest podcasting are effective strategies for audience growth.

Monetization can be achieved through various strategies, and effective calls to action are essential for driving action from listeners.

Sound Bites

"Every business, influencer, creator, and entrepreneur needs a podcast."

"Podcasting is the new airwaves, the new radio. It's the wave of the future."

"You need four skills stacked in order to achieve growth and monetization."

Chapters

00:00 Building a Successful Podcast Ladder

06:04 Declaring the Listener's Mission

08:28 Hooking the Listeners

10:22 Getting the Listeners to Press Play

12:17 Guest Podcasting

14:24 The Science of an Effective Call to Action

podcasting, audience growth, monetization, defining target audience, hooking listeners, social media growth, guest podcasting, effective calls to action