Summary

In this conversation, Anthony Porter discusses the journey of podcast growth and the importance of defining a category one premise for a podcast. He emphasizes the shift from demographic to psychographic audience definition and the significance of tangible outcomes. The conversation also touches on the need for clarity in defining the audience and the focus required for podcast success.

Takeaways

The importance of defining a category one premise for a podcast's growth

The shift from demographic to psychographic audience definition

The significance of tangible outcomes in audience definition and podcast success

The need for clarity and focus in defining the audience for a podcast

Sound Bites

"How to grow and monetize your podcast in 2024"

"A cat one premise alone does not or will not be the reason, your show grows."

"The new way to define your audience is psychographic"

Chapters

00:00 The Journey of Podcast Growth: Defining a Category One Premise

03:06 Shifting from Demographic to Psychographic Audience Definition

09:08 The Significance of Tangible Outcomes in Podcast Success

podcasting, podcast growth, category one premise, audience definition, psychographic, tangible outcomes, clarity, focus